Social media is very crucial in today’s competitive environment. Be it a startup or a multinational company, social media is being used to bridge the gap between your potential customer, maintain a brand presence, and increase sales. And social media management can help you achieve these goals.
What is Social Media Management?
In simple words, social media management is defined as the process of managing your online presence on different social media platforms. It involves creating, scheduling, or publishing content, strategic planning, monitoring engagement, and analyzing reports. In this competitive environment, social media management has the power to position your business in the market and increase customer engagement with your brand. Thus, it helps your brand to gain customers’ trust, enhance brand credibility, attract new customers, improve customer service, and increase revenue.
How does social media management work?
To maintain a good online presence, your social media management team must focus on strategic planning, content creation and data analysis. Here are some of the major pointers on how social media management works:
Plan a strategy: Develop a clear and well-defined strategy that involves choosing the right social media platforms, and setting business goals.
Audience Research: Identify your target audience’s demographics, interests, and social media behaviors.
Content Strategy: Develop a content strategy that aligns with your brand’s objective and identity. This might involve your brand’s message, tone, and posting frequency.
Content Creation: Create engaging content that is easy to comprehend by your audience.
Content Format: Choose content format including text posts, images, videos, infographics, and more.
Schedule Post: Schedule tools help to plan your post, where you can easily schedule your post at a specific time. This will maintain your consistent presence on every social media platform.
Community Engagement: Businesses must engage with their audience through comments, messages, and mentions. This helps to build customer relationships and trust.
Paid Advertising: Social media promotes paid advertisement to help businesses reach a wider audience as per their target audience’s interests, demographics, locations, etc.
Competitor Analysis: Monitoring competitors and ongoing industry trends allows social media management to stay competitive and plan strategies accordingly.
Crisis Management: In case of any controversies or negative comments, social media management must handle the issues professionally to protect the brand’s reputation.
Analytics and Reporting: Social media provides an integrated analytic platform to get insights on the ongoing page performance which includes the number of followers, subscribers, likes, comments, shares, and more.
Customer Support: Social media management provides automatic responses to make your customers feel valued.
What KPIs are measured?
Key Performance Indicators (KPIs) are an important part of social media management as they provide insights into the effectiveness of social media strategies. KPIs help businesses to make data-driven decisions and plan strategies to overcome different challenges. Some of the common KPIs include:
Impressions: It indicates the number of times your post or video has been viewed by the audience.
Followers: This indicates the number of users who have followed or subscribed to your social media pages.
Audience Growth Rate: This indicates how your follower count changes over time.
Engagement Rate: This shows how actively your audience engages with your content. Engagement rate includes likes, shares, comments, and clicks.
Reach: This indicates the number of unique users who have seen your content.
Potential Reach: This indicates the number of users who might see your content during a period.
Shares: This indicates the number of users who have re-shared your content on their social media accounts.
Video Views: This indicates the number of times your user has viewed your video content on social media.
Click-Through Rate (CTR): This indicates the percentage of users who have clicked on your social media post.
Ad Click-Through Rate: This indicates the performance of social media advertising which can be further optimized depending on the previous results.
Conversion Rate: This indicates the percentage of website visitors who complete an action by clicking on the link, signing up, filling out a form, downloading the whitepaper, and more.
Cost Per Click (CPC): It is the amount you pay when a user clicks on your ad.
Review Ratings: These are the feedback provided by your customers after using your products or services. This is easily visible to other users who are looking for your products or services.
Why Nepal for Social Media Management Outsourcing?
Nepal can be the best choice for outsourcing services like social media management. Compared to Western countries, Nepal has a low living cost, which makes it cost-effective to hire social media managers or specialists looking to thrive in this field.
Since most Nepalese people start their career after a Bachelor’s Degree, they are fluent in the English language which is the most needed skill in the global marketplace. This makes it easier for Nepalis to communicate with customers, and clients and also to create engaging social media content.
Nepal’s time zone is a plus point for outsourcing companies as it might be advantageous for organizations seeking 24/7 social media support. Further, with the growing interest in online marketing, Nepal has improved its infrastructure focusing on better internet connectivity in different areas.
Nepal is rich in cultural diversity which can be a source of inspiration to create unique content and visuals. Also, Nepal has a group of freelancers and agencies which can be beneficial to outsourcing companies looking to save on labor costs while providing high-quality services.
How can Kantipur Management Help?
Kantipur Management provides different services to help businesses efficiently outsource their social media management. These services include handling social media platforms, creating content, planning social media strategies, customer support, advertising, promoting brands, and many more.
Kantipur Management uses analytics tools to monitor your social media performance. Also, their services are not just limited to data collection but go beyond to produce data through in-depth analysis. This provides a better understanding of where your business needs to make changes to thrive in the competitive market.
Further, it digs into your audience demographics, preferences, and behavior to help your business improve its strategies, ensuring that your objectives align with your target audience’s interest.
Kantipur Management Private Limited works on all aspect of the Outsourcing services- Customer Support Outsourcing, IT Outsourcing, Recruitment and Payroll Management, EOR service and more services are offered to domestic businesses and businesses operating outside Nepal. As the leading outsourcing company in Nepal, Kantipur Management is dedicated to ensure the customer centric approach is followed in all the services it provides.